About us
Our story
In 2020, I started my journey with Power Culture to create a small revolution in the fitness industry, which was filled with 'outdated' training equipment at way too expensive prices. Through my own great passion for training and quality, Power Culture differs from other Danish and European fitness brands. We achieve this through uncompromising products, where quality and design are constructed in perfect synergy at fair prices.
Product DNA
Superior design and craftsmanship
Careful and intentional construction to create objects of lasting beauty.
Premium materials
Only the finest materials - supporting comfort, aesthetics and functionality.
Exclusivity
Design of the ultimate lever belt that delivers best-in-class performance at every touch point.
Power Culture is inspired by passionate and ambitious people who dare to dream. Last but not least, Power Culture is more than just a brand. We are a culture of driven individuals who want to uplift each other and others to be the best version of themselves…"
- Tommy Dinh, CEO // Power Culture